Though originally derogatory, nerd is a stereotypical term, but as with other pejoratives, it has been reclaimed and redefined by some as a term of pride and group identity.
Nerdy is about being yourself regardless of what others may think. Launched in April 2017, the concept behind Nerdy originated when the owner attended a group therapy session for depression. There, they were told that the superhero shirts they wore on a daily basis provided motivation to one of the group attendants. Realizing that they had a voice they could use to help others, Nerdy was born. Nerdy embodies a Personal, Professional, Playful, and Passionate style. Nerdy is here for the fun, the young at heart, the business professional, and the free spirited. Nerdy, Geeky, Professional, or just Quirky, Nerdy have it all. Proceeds from Nerdy will go to benefit Men and Women recovering from depression through “Gurl Next Doe”, a non-profit organization that will provide Scholarships and Grants to depression survivors.